In the book we talk about creating great content. Sometimes the tools to create good content are out of reach. To this I say never underestimate the power of your podcast. You have an audience and people will want to get in front of it.

I have been thinking about upgrading my microphone. I use a Sure SM58, but was looking to move to a Heil PR40, or a Electrovoice RE20. Well it turns out that a new microphone of that caliber has just came out. This means they are going to want to get the word out. So how did I go about getting one to play with? Let me tell you.