More Podcast Money

If you’re tired of podcasting for free, this book will help you solve that situation. This book provides 13 different strategies that have been used by podcasters to generate revenue. You like podcasting, but its time you get some return for the investment of time you are putting into it. Dave Jackson started podcasting in 2005 and has helped hundreds of people launch podcasts at the School of Podcasting. He’s also seen a lot of podcasters do it the wrong way and can help you avoid those mistakes. You will read about podcasters who makes thousands of dollars in donations, who sell their back catalog, get their own radio and television shows, who are boosting sales in their businesses, and many more. Quit waiting for a sponsor to come knocking on your door, you can start making money with your podcast today.
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Selling Advertising with Low Numbers

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I found a great article on Smahing Magazine that spoke to the task of selling advertising on a website with low numbers. I believe the concepts in this article are the same for selling advertising on a podcast.

Clicky Web Analytics1. Get to know your audience with great websites like Clicky. You can get REAL time analytics (very cool and free).

2. Ask your audience with free tools like Polldaddy, and Survey Monkey, and Surveys (worpdpress plugin).

3. When you have 500 – 1000 is a good starting point, but if you have less you can still be usable (if you hare hyper-niche).

4. Put Google Ads on your website, and see what ads show up (and go directly to them). Research similar websites and see who is advertising on their site.

5. Have your numbers ready and DO NOT inflate your numbers as it only leads to failure.

6. Approach advertisers in a personal manner. No shotgun marketing.

WP Ad Center All in One Advertising Ad Rotation Plugin

WP Ad CenterI found a great plugin that not only allows you to input your own affiliate campaigns and banners. You can also sell advertising on your website based on time or impressions (very cool). The advertisers get to login and view their stats (great looking stats). This handles the entire sale (via paypal). You can check it out at wpadcenter.com

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