More Podcast Money

If you’re tired of podcasting for free, this book will help you solve that situation. This book provides 13 different strategies that have been used by podcasters to generate revenue. You like podcasting, but its time you get some return for the investment of time you are putting into it. Dave Jackson started podcasting in 2005 and has helped hundreds of people launch podcasts at the School of Podcasting. He’s also seen a lot of podcasters do it the wrong way and can help you avoid those mistakes. You will read about podcasters who makes thousands of dollars in donations, who sell their back catalog, get their own radio and television shows, who are boosting sales in their businesses, and many more. Quit waiting for a sponsor to come knocking on your door, you can start making money with your podcast today.
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Jason Hartman’s Media Pricing

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I've stumbled across Jason Hartman's media pricing page. Jason has a number of podcasts, but in this case this is regarding the Creating Wealth podcast. Jason is a successful business person and also does a podcast (that I listened to and reviewed on the Podcast Review Show) called “Speaking of Wealth” where he interviews podcasters (I swear he's going to write a book).

Jason's page says its been downloaded over 1,000,000 times

You can sponsor his podcast for $3,100 for 13 episode $238 per episode ($200 if you provide the 30 second clip).

When I went to his website, he had 257 episodes. This calculates to 1,000,000 / 257 episodes = 3891 downloads per episode.

If we then take $238 per episode and divide it by 3891 downloads = .0611 cents per dowload

To calculate CPM we times that by 1000 to get $61.16 CPM. This shows that Jason is someone who truly appreciates the power of podcasting. He knows Podcasting is Not Radio.

In 2008 the CPM for Radio was $4.54 and in 2010 was quotes around $17.

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