Today we talk about Michael Hyatt's media kit (very nicely done). I see how his traffic is very impressive and consequently, to advertise on his website caost over one htousand dollars. I took his numbers and compared them to mine:
Michael's unique Visitor: 338179
Dave's Unique Visitors at the School of Podcasting: 5365
I divided my visitors by Michaels and got .015864 (or slightly over 1 percent).
Michael's price for advertising on his website: 1017
I took his price and multiplied it by my perdentage (.015864) to see if I charged his fee (using my traffic) I would charge $16.13 for a month (on my website).
He also did a survey of his audience. While there are free services like Survey Monkey, there are free WordPress Plugins. The one I am using at Planning You Podcast is called “surveys.”
Get the Michael Hyatt book for FREE by going to www.audibletrial.com/dave (and sign up for a trial account)