Today I play the audio of a video of Gary Vaynerchuk. This guy is intense, but listen (or watch below) how he just jumps in and starts looking for a sponsor. Her are some tips.
1. Type in your topic into Google. Look at the sidebar and see who is paying for ads. Go to their website and call them.
2. Be ready to explain the power of the niche, and how you have their target audience.
For more tips on monetizing your podcast check out my book More podcast Money